I work across digital design, visual identity and art direction to create experiences that feel clear, useful and visually considered. Each project starts with a story, a context and people to connect with — then becomes a digital presence, built with care and attention to detail.

From consulting in bank, to a digital agency, and now freelance as an independant Digital Art Director with studios and independent brands — each world asked something different of me, but the instinct stayed the same: set the direction, make the calls, push back when something won't serve the project.